Bay Alarm

Ad campaign

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Bay Alarm: What have you got to lose? is an ad campaign using Photoshop to integrate products into paintings.

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I used the unique setting of each painting to tailor to a specific product offered by Bay Alarm, engaging the viewer by showing the products in an environment in which it is natural for them to be found but also displacing this setting and making it more interesting by using classic paintings instead of photographs of the settings. In order to harmonize the products with the paintings, I used adjustment layers and brush tool painting in Photoshop. I payed special attention to the light sources within the paintings, color palette and tones used in the original paintings, and placement of new shadows created by my products. ​