​BluePrint Tutoring is a company designed from scratch for which I created a brand identity. I designed a logo for it in Illustrator and used InDesign for some of its marketing elements.

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After many sketches and iterations, I finalized a logo that was inspired by a blueprint and drafting tools, to show how the company wants to help people create a plan for their educational journey and a foundational basis off which they can build in their future learning endeavors. These ideas were carried through in the company’s brand descriptions and philosophies on their website and the logo was used for business cards, letterhead, and envelopes. The logo was also featured in advertising for a fun promotional event to attract future clients and teach them about the company’s values.