Chromatica Chorale
Marketing
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Freelance work for Chromatica Chorale.
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Since 2023, I have done freelance graphic design work for Chromatica Chorale, a mid-sized community choir based in Danville, CA. Each fall and spring concert has a theme and I work with the Choir's board to design the marketing materials to promote the concert and later design the program handed out at the concert.
Fall 2024 - Rising Stars
For the Fall 2024 concert, the choir wanted the imagery to convey the "hotness" of these up-and-coming American composers, which I accomplished by using a starburst graphic behind their photos. I used photoshop to create the transparent background of each photo as well as generative AI to expand a photo's background where necessary.
Marketing materials
Sample pages inside program
Spring 2024 - Transfigurations
This concert was focused around a commissioned piece of music involving a well known composer and lyricist, so the choir wanted to do an early save the date postcard in addition to their normal posters with matching postcard. We made a 24 page printed concert booklet that was distributed during the shows. In addition to formatting the entire booklet and adding some creative elements, such as a decorative stripe along the edges of content pages (to distinguish them from ad pages), I also helped to create some of the ads or resize them from existing business cards and submitted ads.
Marketing materials
Program cover
Sample page inside program
Early save-the-date postcard
Fall 2023 - We Remember
For this concert, the choir wanted the theme of remembrance but in a way that was hopeful. After many proposed photos, we settled on this still from a film clip I had taken many years ago, focusing on the empty bench and sunlight coming through the tree. For this concert we made a trifold brochure to hand out at the concert and had a link to a full program PDF that concert goers could read on their phone.
Marketing materials
Tri-fold brochure